Digital/Social/Mobile Communication Strategies

Class Notes

Digital Marketing Plan Steps (PR)

1. Cover page
2. Executive summary
3. Section 1: organizational mission, vision and objectives
4. Section 2: overall marketing strategy and objectives
5. Section 3: digital marketing situation analysis (digital SWOT)
6. Section 4: digital marketing objectives, digital STP and digital value proposition
7. Section 5: digital maketing statics and tactics
8. Section 6: digital marketing privacy, security, legal and ethical considerations
9. Section 7: ditial marketing analytics, evaluation and measurement
10. Section 8: digtial marketing and implementation control plan and budget
11. Refrences 
12. Appendix